Lots of photography sites pop up these days, and as competition is growing daily, it is becoming more and more difficult for truly talented individuals to make their online portfolios stand out. Content management systems like WordPress made it easy for pretty much anyone to build a great-looking website in a matter of hours. What this means is that people with at least some basic knowledge of Web design and SEO principles can make their photography sites look attractive and win a lot of business, even if their actual work is at amateur level. And the fact that you have years of experience is not enough these days to set yourself apart from all these so-called photographers. In order to turn your website into the best possible representation of your work quality, you need to avoid some of the most common mistakes made by the majority of your competition.
We all know the importance of discovering and focusing on a niche when it comes to building an online business. A niche puts you in the “red umbrella in a sea of black” category, establishing you and your business as one of a kind. But it can’t be said enough: the first rule of thumb when choosing a niche is to find one that aligns with your passions since doing what you truly enjoy will make your online business shine.
If, as a child, you’d rather play with a camera than your scooter or if as an adult your car is filled with camera equipment, then you know you’re personally fulfilled when you’re immersed in all things photography. Why not turn your passion into profit? A related niche may be right up your alley. [Read more…]
Many photographers and graphic designers these days still struggle with a concept of making a profit off their work online. While the images might be of the highest quality, you can’t always attract customers to your work and beat the competition with talent and creativity alone. And there is plenty of competition out of there for people specializing in this type of work.
Multiple websites sell stock images for sometimes small amounts of money, in every subject area from landscapes to food to office supplies. You might have even tried shooting pictures or designing graphics with each one of these themes in mind. But that’s where the problem often lies. If you tried attracting clients online and haven’t succeeded, you might have been spreading yourself too thin. If you really want to make a name for yourself or your business, pick a very narrow niche and become very good at it.
To become successful in a niche, you will need to study it inside and out, becoming almost as knowledgeable about the industry as the experts who work in it. For example, if you are taking pictures of wine or designing labels for the bottles, you should study the winemaking process, visit the vineyards, know the types of grapes and study the harvesting technology. When the winemakers see that you are just as interested in their work as they are, you are more likely to get business from them.
This article is a continuation in the series of articles related to selling stock photography online. As you may recall, a friend of mine decided that the Internet would be a great place for her (a busy mom with a passion for photography) to earn some extra money.
Her and I discussed the different avenues for pursuing this venture leveraging her photo-taking skills.
I talked to her about the different avenues for selling her photos in the world of stock photography. I told her that she could have her own web site, and also talked about selling in existing marketplaces. She wanted to know which one was the “best” to do.
My reply was simple: both.
I think that if the plan is a log term one, then having your own web site is a must. Also, jumping into existing marketplaces, I think is smart to help spread the word about your web site, and also make sales in the mean time.
Obviously the customers that already visit the pre-existing marketplaces will be your ideal customer base for your own web site in most cases. So it pays to impress them there and eventually filter them (ethically) into your own sales funnel.
Hi everyone, Keith here. In this article I’m going to be discussing, loosely, a conversation that I had with a photographer friend/neighbor of mine.
Ultimately we decided that I would help her setup a website to sell her photographs. I will be using WordPress because it is free and simple to use. During the case study I will show you how the site was built, where else her photos are being sold and how to do the same, some of the work that went in to gain traffic from search engines, and her initial successes, among other things.
I will also be recording how-to videos along the way that will help her with the setup and maintenance of her business, that I will share here with you as well. All bases will be covered and you will have all the information that you need to setup an online photo business yourself, or the content needed to help outsourcers set things up for you.