Many photographers and graphic designers these days still struggle with a concept of making a profit off their work online. While the images might be of the highest quality, you can’t always attract customers to your work and beat the competition with talent and creativity alone. And there is plenty of competition out of there for people specializing in this type of work.
Multiple websites sell stock images for sometimes small amounts of money, in every subject area from landscapes to food to office supplies. You might have even tried shooting pictures or designing graphics with each one of these themes in mind. But that’s where the problem often lies. If you tried attracting clients online and haven’t succeeded, you might have been spreading yourself too thin. If you really want to make a name for yourself or your business, pick a very narrow niche and become very good at it.
To become successful in a niche, you will need to study it inside and out, becoming almost as knowledgeable about the industry as the experts who work in it. For example, if you are taking pictures of wine or designing labels for the bottles, you should study the winemaking process, visit the vineyards, know the types of grapes and study the harvesting technology. When the winemakers see that you are just as interested in their work as they are, you are more likely to get business from them.